Jones County Road sizzle

Our goal with this brand identity piece for Jones County Road, a grooming products company in Southern California, was to create an atmospheric piece that would evoke the smells of the various soaps, oils and lotions they offer.   With names like "Woodsman", "Alpine", "Campfire", "Pacific" and "Wild" we decided a 24 hour road trip from the desert to the mountains to the beach would provide us with the visuals we needed to tell this story and conjure the mood and tone associated with the brand.  Here's the 2 minute version:

Director/editor: John Lavin
Narration: Ross Pirelli
Music: Ross Pirelli x 4th Floor
Words: Walt Whitman (from Song of the Open Road)

Fostermore campaign wins award

A spot we created with nightKAP Entertainment for Fostermore has won a social good award from Cynopsis, beating out some rather formidable competition:

Best Spot (Over 30 seconds)
Atlanta Hawks Basketball Club – “True To Atlanta” Spot
Discovery Communications – American Heroes Channel – 2016 Red Bandanna Hero Award
Fostermore – The Story of My Life
FOX SPORTS – “Rebuild” MVP & FOX Sports Supports
MTV – Elect This Campaign
SapientNitro – The Extraordinary Life and Times of Strawberry
Viacom – Viacom’s Listen Campaign - Behind the Scenes of the #AlwaysOpen ad campaign

New Orleans Tourism Marketing Corporation (NOTMC) and members of the New Orleans community gathered together during Mardi Gras 2017 to create a tourism video letting potential visitors know that New Orleans welcomes everyone.

We put together this short piece to tell a few of the real stories of the participants in the #AlwaysOpen ad campaign.

Shooting in Southern California

You always hear stories about surfer/snowboarders who hit the mountains in the morning and the ocean in the evening, or vice versa.  And having access to such diverse topography in a relatively small area is a major bonus to living or working in Southern California.  This week I finally got to check that off my list, but for good measure we also through in a desert shoot in Palm Springs.  In less than 24 hours we shot in hyper-urban downtown Los Angeles, arid Palm Springs desert, snowy alpine forest in Lake Arrowhead and warm, sunny Venice Beach.  Amazing.  Helluva whirlwind, but well worth it.  Especially with a sweet Australian Cattle Dog (aka Blue Heeler) along for the ride.  We'll be rolling out the awesome footage we captured in three forthcoming projects for Jones County Road

John Lavin shooting in snowy mountains and sunny beach hours apart.

John Lavin shooting in snowy mountains and sunny beach hours apart.

BLOODRUSH FILMS Named one of the top New Orleans production companies

Bloodrush Films has been named one of the top production companies in New Orleans by Agency List!  We know the videos we create are unique, attention-grabbing and impactful so it's great to be recognized for the work we do.

Agency List is a nation-wide organization dedicated to providing listing to the most reputable agencies per discipline in one spot.  Their process for inclusion isn’t biased by advertising dollars or what they describe as a “bias towards the biggest names.”  In addition to listing production companies, the list also includes SEO companies, web design firms, digital marketing agencies, advertising agencies, software developers and PR firms.

We are very proud to be included in the top agencies for New Orleans by Agency List.

Key West shoot for OUT Magazine

Had an incredible 4 day shoot in Key West going snorkeling, kayaking, sailing, dancing, dining, historical touring, sight-seeing and capturing beautiful images.  The 10 or so hours of great video we shot will be edited down to 4 x 1min episodes for the Florida Keys Tourism Board and OUT Magazine.  They will go live in January and will be linked to from this blog.